TikTok is introducing a updated setting that allows them to reduce the amount of AI-made content appearing in their timelines. This move comes as the service disclosed that it currently hosts over 1 bn AI videos.
Testing and Rollout
The update is in a pilot phase over the following weeks before a global release. This shift coincides with a increase in content created by AI, driven by new video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the quickest rising video streams on a popular video site primarily display clips produced artificially. A significant portion of this material is classified as mass-produced AI material, a phrase for poor-quality, factory-style content that is typically absurd or bizarre.
Our research shows that many people appreciate content created using AI tools, from computer-generated images to informative clips, and we intend to provide users the option to see more or less of that, based on their own likes,” said a platform representative.
AI on the Platform
TikTok disclosed that there are presently over a billion videos on its app tagged as AI-generated. Overall, more than 100 m pieces of content are submitted to the service every day, making clips made by AI a relatively small percentage of its total content library.
Customizing Your Feed
Members will be able to limit or boost the amount of artificial media they watch by accessing the “manage topic” option in the application and choosing the AI content topic. Further subjects that currently be controlled under the filter include politics, style, beauty, and dance.
Content Labeling and Policies
TikTok’s guidelines require users to identify lifelike artificially created content, and it prohibits dangerous fake videos of well-known individuals or crisis events. Any believable AI-generated clip that is without a tag can be taken down under its terms of service.
Furthermore, the platform will now attach an AI-generated tag to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying AI-generated material. This measure is intended to help prevent users from attempting to bypass the disclosure requirement.
Responsible AI Funding
TikTok is furthermore introducing a $2m AI literacy fund for professionals and organizations to create informative material about using AI responsibly. This project will benefit non-profit groups focused on teaching programming and robotics.
Platform Protection
The platform has supported its safety measures, following discussion over intentions to make redundant a large number of review team members in the United Kingdom. TikTok is set to cut a significant number of roles in its content moderation division in London, with labor groups and internet security professionals expressing worry that staff are being displaced by machine-led review.
A senior executive stated that people-led review would continue to be important, but automated tools can safeguard staff by removing the most graphic content ahead of it gets reviewed by humans. TikTok stated a notable drop in disturbing and violent content handled by content reviewers over the previous year due to reliance on its machine learning processes.
It is vital to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s highly necessary to limit contact with dangerous material as swiftly, which is the area in which a significant AI assistance is making a difference process content quickly.”
